As a vendor-independent consultant, I spend a lot of time on SaaS websites to try and understand:
- What is the product offering (ie what business problems does it solve and what benefits can it bring)?
- How does it work conceptually (ie exec/business overview)?
- How does it work practically (ie practitioner/user demo)?
The first two questions help me to see if the product is likely to address my business problems (or, in my case, those of my prospects and clients). The third one allows me to confirm the potential fit and decide on next steps. [Read more…]